Insta Fav #99: Pam Lau

Follow: @pamelaloud

Where are you from? How does that place influence the way you photograph?
I live in Toronto, Canada. Toronto is full of people hustling and finding ways to do what they love. I try to surround myself with like-minded individuals and apply that kind of passion to my own practice.

What are your favorite environments to shoot in?
I like playing around with hard shadows and natural light. Especially the harsh midday sun, where dark is just as important as light. I’m also drawn to clean backgrounds that allow for negative space.

What are the strengths of shooting primarily mobile? How does this affect your imagery?
When shooting with a phone, it’s very easy to move from concept to execution. The grid in Instagram lets you step back and look at your body of work as a whole. When I post, I think about consistency and continuity. The image quality from phones also forces you to get creative with editing.

Who and what are the things that inspire you?
I usually find inspiration when I’m not actively looking for it. I’ll think of a funny line or interesting visual while I’m biking or on the subway. I’ll then go back to it later to figure out how to make something out of it. Other then that, ideas pop up from visiting new places and spending way too much time on the Internet.

Favorite instagrammers?
Everyone I’ve collaborated with in my feed. I’ve also been feeling the graphic minimalism of @kwvvme, @_____NEVA, @pod_1, and @willyverse.

Tell us a little about your everyday.
I run my own business doing freelance photography and videography. On any given day I’m either shooting in the studio or on location, handling estimates and proposals, meeting with clients, or editing. Always editing.

Which Apps do you use to edit your pictures?
I use VSCO Cam and Mextures.

If you’d like to become a future Insta Fav, follow @ignant or post your profile in the comments below. We’ll look into it.