Labotory Designs A Minimalist Interior For A Fashion Store In Seoul

The flagship store is located in Hannam-dong, a leafy residential area in Seoul that is situated on the banks of the river Han. The double-storey shop is large, and has been separated into two areas; a retail space that houses ready-to-wear fashion and homewares, and a gallery and event space. Whilst considerable in size, Labotory has created a sense of unity throughout the open-plan space through a muted color palette and the use of walnut, stone, and stainless steel for furniture and fixtures. Utilized in a manner that is both contemporary and timeless, the materials of the store complement the concept of a slow fashion label determined to change how people buy.