The focus of I—AD lies in creating industrial pieces with an emphasis on quality, simplicity, and attainability. The daybed features a low-lying platform constructed from solid American walnut, with a modular end section that can be used as a magazine rack, a raised table, or it can be removed completely and replaced with one of the upholstered wool cushions. “It’s a truly multi-functional piece, easily adaptable for different uses depending on creating pieces with an emphasis on quality, simplicity, and attainability
the users’ needs,” explains the studio. The piece was designed in collaboration with Edinburgh-based craftsman and furniture maker Namon Gaston, as an “intriguing focal point in the neutral environment of [the studio’s] store.”
Also featured is the Lounge Chairs, which were built in collaboration with furniture maker Lewis Macleod. Made to order in a highly limited edition, the chair can be specified in either American Walnut or Scottish Oak. Three divergent textiles options are available; grey Melton wool, tan calf leather, or forest green Italian bouclé, the latter of which the studio says evokes the mid-century aesthetic of Charlotte Perriand and Jean Prouvé. “The most striking feature is subtle: a small removable plinth extending on a stainless steel arm, bolted to the left hand side of each chair,” the studio continues. “Its bevelled hardwood top is large enough for a coffee cup or book and neatly adds an additional level of functionality, something which runs through much of our work.”