Traveling With The Essentials: Frama Visits Voo Store
- Name
- Frama
- Project
- Frama Visits Voo Store
- Images
- Clemens Poloczek
- Words
- Marie-Louise Schmidlin
Frama, the Copenhagen-based design brand, is regularly featured on Ignant’s pages. Their commitment to simplicity and uncompromised quality has led to the creation of a versatile range of interior products that consistently captivate us. Frama’s work embodies the essence of Scandinavian design philosophy, with its clear silhouettes, timeless design, and mindful way of living, making it a must-see for design enthusiasts.
The four fundamental pillars of nature, stories, space, and travel inspire Frama’s designs. Therefore, it’s a special occasion that during Berlin Design Week, the brand journeyed to the German capital to set up a temporary store and furniture exhibition at VooSpace, the hybrid gallery concept by Voo Store. This unique event is a four-day pop-up, featuring Frama’s signature furniture pieces, a curated selection of home objects, and a range of self-care products and fragrances.
The showcase aligns with the brand’s unadorned approach and celebrates simplicity. It places Frama’s products at centre stage, and demonstrates their quality, craftsmanship, and honest materials. While this straightforward character defines the pop-up, it enables Berliners to immerse themselves in the Danish design brand’s universe for a few days.
“Frama Visits Voo Store” at VooSpace (Oranienstraße 24, 10999 Berlin) will open until May 7th.
Images © Clemens Poloczek | Text: Marie-Louise Schmidlin
