Inside Out By Roos van de Kieft

‘Inside Out’ is a recycled photo project that stemmed from obsessively collecting yoga images found in instruction books from the 70’s. These books portray primitive forms of photography and styling, showing us how visual cultural has changed over time. By scanning, printing, sculpting, photographing and printing again, the work creates a new context without the use of any digital manipulation. ‘Inside Out’ questions the photographic representation by exploring the capacities of photography in new visual experiences.