Solidwool By Hannah Floyd

It started with wool. But also with our home town and an old industry in decline. Our small market town, once a thriving part of the woollen industry, had grown quiet as manufacturing had left. Taking the heart of the town with it. We had an idea. If we could find a new way of working with wool then perhaps we could bring some of this industry back. We learnt that the coarse wool from hill-farmed, upland sheep had dramatically lost its value in recent years. Historically used in the UK carpet industry, demand had declined and the wool was now considered almost worthless, a by-product of sheep farming. We had a wool. Now to find a use for it. Something which would reinvent this wool and give it value once again. To take the unwanted and make it beautiful. So we started to play. To turn the way we have always worked with wool on it’s head. The end result is Solidwool. A strong, beautiful and unique composite material. Think fibreglass, but with wool.